What an unsold property costs its owner each day. Useful in a listing presentation, and useful for deciding whether to improve the photographs or reduce the price.
66.50per day
Every day this property doesn't sell costs 66.50. Fifteen days saved is 998.
This is the number that makes the case for improving presentation before reducing price. Better photographs cost a few dollars and are reversible. A price reduction is permanent, signals motivation, and invites offers below the reduced figure.
For scale: staging a five-room property costs roughly 1.50 with AI tools — about a fraction of one day of carrying cost on this property.
Carrying cost is also the argument against pricing high with a plan to reduce. A property that spends six extra weeks on the market before its first reduction has already spent 2,793 to find out the price was wrong.
Working out a room before you photograph it? DecoAI stages empty rooms in about 30 seconds — 3 free credits, no card.
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