AI virtual staging for real estate agents in UK. Stage empty properties in 30 seconds at £0.08 per image, with no furniture hire, transport or setup.
Try Free — 3 CreditsUK buyers find homes on a handful of portals, and the photo carousel decides whether a listing gets a viewing request. Vacant properties — probate sales, new builds, buy-to-let units between tenants — photograph poorly, which is where virtual staging helps.
Since April 2025 estate agents' marketing falls under the Digital Markets, Competition and Consumers Act 2024, which lets Trading Standards and the CMA act against misleading practices directly. Staged photos are fine; photos that misrepresent the property are not.
The UK's largest property portal for sales and lettings.
The main alternative to Rightmove; most agents list on both.
Agent-backed portal, often used alongside the two above.
The Digital Markets, Competition and Consumers Act 2024 replaced the Consumer Protection from Unfair Trading Regulations from 6 April 2025. Agents must not mislead consumers, and Trading Standards or the CMA can take enforcement action. Label virtually staged images and never alter the property itself — room sizes, views, fixtures or defects.
National Trading Standards withdrew its separate material information guidance when the DMCCA took effect, but the duty not to mislead remains. If a photo shows something the buyer won't get — wooden floors over carpet, a new kitchen — label it as concept or potential, not as the property.
In England and Wales a valid Energy Performance Certificate is required when a home is marketed for sale or let. Staging changes nothing about the EPC, but buyers will compare what they see with what the certificate says.
A summary for orientation, not legal advice. Last reviewed .
UK listings usually include a floorplan with room dimensions. Staged furniture that implies more space than the plan shows invites complaints at the viewing.
Keep "virtually staged" for furniture. If you also show a renovated kitchen or new flooring, label it as a concept or potential renovation.
For lettings, neutral modern furniture that a tenant could realistically bring works better than showroom luxury.
Show the unfurnished room too so buyers can see floors and walls clearly.
DecoAI bills in US dollars: $5 for 50 credits or $12 for 150 — roughly £0.06–£0.08 per staged image depending on the pack and exchange rate. New accounts get 3 free credits.
Yes, as long as it doesn't mislead. Under the DMCCA 2024 agents must not misrepresent a property, so label staged photos and never change the building itself — sizes, views, fittings or defects.
Rightmove, Zoopla and OnTheMarket carry virtually staged images from agents. Label them clearly and keep an unstaged version so the listing stays accurate.
Only if it's clearly labelled as a concept or potential renovation. Showing upgrades as if they exist risks a misleading-action complaint under consumer law.